- Products
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- Fashion Accessories (Her)
- Bags & Purses
- Fashion Accessories (Him)
- Gifts for Her
- Gifts for Him
- Health & Beauty (Her)
- Health & Beauty (Him)
- Home
- Leisure
- Tech & Gadgets
- Acne — BLUE JASPER LEATHER TRAVEL POUCH
- Alex Monroe — GOLD-PLATED FRITILLARY HOOK EARRINGS
- Alex Monroe — GOLD-PLATED PROWLING FOX RING
- Alexander McQueen — Bee crystal choker necklace
- Alexander McQueen — Logo Embossed Leather Tote
- Alexander McQueen — Manta cosmetics bag
- Alexander McQueen — Padlock skull classic bag
- Alexander McQueen — Slash Leather Shopper
- Alexander Wang — BLACK PRISMA LEATHER IPAD CASE
- Alexander Wang — Diego Nubuck Bucket Bag
- Alexander Wang — Rocco Large Duffle Bag
- Ann Demeulemeester — METALLIC SILK CANVAS REVERSIBLE SCARF
- Anna Sheffield — WHITE GOLD TINY CRESCENT RING
- Annelise Michelson — White Leather Thorny Rosary Necklace
- Antik Batik — Noli Leather and Metal Necklace
- Anya Hindmarch — Eye twister Courtney clutch
- Anya Hindmarch — Maxi zip satchel bag
- Astley Clarke — BREAST CANCER CAMPAIGN CHARITY BRACELET
- ATHENA PROCOPIOU — Fir tree-print scarf
- Aurélie Bidermann — Miki dora plaited rope gold bracelet
- Bjorg — Yellow Solar Eclipse Necklace
- Botkier — Crossbody - Valentina Hipster
- BVLGARI — Seprenti Oval Sunglasses
- Céline — ZZ shades sunglasses
- Charlotte Olympia — Zodiac Pandora clutch
- Chloe — Amelia shoulder bag
- Chloe — Bettina embellished resin ring
- chloe — Marcie Lizard Bag
- Christine J Brandt — Capsule Collection
- Christopher Kane — Jaguar-print clutch
- Diane Von Furstenberg — 440 Crossbody
- Diane Von Furstenberg — Braden scarf
- Diane Von Furstenberg — Hanover scarf
- Dina Kamal — Diamond & gold pinky ring
- DKNY — Saffiano Large Carryall Wallet
- DKNY — Saffiano Leather iPad Sleeve
- Eddie Borgo — Pentagon Bracelet
- Fendi — 2JOURS MEDIUM STRUCTURED LEATHER BAG
- Giorgio Armarni — Small Weekend Bag
- Giuseppe Zanotti — JEWELED NAPPA LEATHER CLUTCH
- Iosselliani — BRASS AND CUBIC ZIRCONIA PENDANT NECKLACE
- Isabel Marant — BLACK GEM CLUSTER BEAD BRACELET
- Jil Sander — Large Matteotti Bag
- Jil Sander — Leather fold over clutch
- Jil Sander — SMALL PILADE NAPPA LEATHER ROLLED CLUTCH
- JOSEPH — Zebra ponyskin tote
- Kenzo — Tiger ring
- Lanvin — Art Deco crystal necklace
- Lanvin — Dédale Necklace
- Lanvin — Minaudière Box Clutch
- Lanvin — PRINTED PONYSKIN ZIPPED CLUTCH
- Lara Melchior — Bague II diamond & gold-plated ring
- Lara Melchior — Double X diamond & gold-plated ring
- Lily and Lionel — ORANGE LANA IKAT SHAWL
- Links of London — Effervescence Star XS Cord Necklace
- Maison Martin Margiela — Defile: Concave Contrast Panel Clutch
- Marc by Marc Jacobs — APOCALYPTIC GARDEN WRAPPED CUFF
- Marc by Marc Jacobs — MBM3236 Henry Silver Stainless Steel Unisex Watch
- Marc by Marc Jacobs — Pixelated-print fine knit scarf
- Marc by Marc Jacobs — Too Hot To Handle Mini Shopper
- Marc by Marc Jacobs — YELLOW JAGUAR PRINT SCARF
- Marc Jacobs — PATENT ALL-IN-ONE BAG
- Marni — Vitello Leather Clutch
- Maurice Lacroix — Women’s Miros Diamond Date Watch
- Me and Kashmiere — RED CARIBBEAN DIGITAL PRINT CASHMERE SHAWL
- Missoni — BLUE VERTICAL ZIG ZAG SCARF
- Miu Miu — Noir Thick Geometric Cateye Sunglasses
- Mulberry — Lily mini leather shoulder bag
- NIKOS KOULIS — 18K Black Rhodium Paradise Peacock Earrings with Diamonds and Sapphires
- Prism — Raspberry Sydney D-Frame Sunglasses
- Ray-Ban — New Wayfarer Sunglasses
- Rebecca Minkoff — Crossbody - Large Box
- RETROSUPERFUTURE® — PEACOCK RETRO LUCIA LIBERTY PRINT SUNGLASSES
- Rupert Sanderson — Two-toned leather shoulder bag
- Ruth Tomlinson — GOLD DOUBLE CLUSTER DIAMOND RING
- Saint Laurent — Betty medium shoulder bag
- Saint Laurent — Small leather duffel bag
- Stella McCartney — SILVER SHAGGY DEER IPAD CASE
- Stella McCartney — Spot-print scarf
- Susan Foster — Diamond slice & micro pave diamond necklace
- Sveva — ORANGE VEGAS CRYSTAL NECKLACE
- Swarovski — Tactic Ring
- Tessa Metcalfe — The Pearl of London with Gold Nails
- The Kooples — Printed silk scarf
- Tom Binns — TOM BINNS Electro necklace
- Tom Ford — Alexander teardrop-frame sunglasses
- Valentino — Rockstud Lock Shoulder Bag
- Venessa Arizaga — Reflection woven chain bracelet
- Venessa Arizaga — Sweet Jane crochet edge necklace
- Vivienne Westwood — Ritzy pave-crystal orb bracelet
- Acne — BLUE JASPER LEATHER TRAVEL POUCH
- Alexander McQueen — Flower applique knuckleduster clutch
- Alexander McQueen — Logo Embossed Leather Tote
- Alexander McQueen — Manta cosmetics bag
- Alexander McQueen — Padlock skull classic bag
- Alexander McQueen — Slash Leather Shopper
- Alexander Wang — BLACK PRISMA LEATHER IPAD CASE
- Alexander Wang — Diego Nubuck Bucket Bag
- Alexander Wang — Rocco Large Duffle Bag
- Anya Hindmarch — Eye twister Courtney clutch
- Anya Hindmarch — Maxi zip satchel bag
- Azzedine Alaïa — Laser-cut leather tote
- Bill Amberg — Leather iPad® case
- Botkier — Crossbody - Valentina Hipster
- Bottega Veneta — Intrecciato woven fringe clutch
- Charlotte Olympia — Box office Pandora clutch
- Charlotte Olympia — Zodiac Pandora clutch
- Cherevichkiotvichki — WOMEN’S CROCODILE LEATHER STRAP BAG
- Cherevichkiotvichki — WOMEN’S FLAP POCKET BAG
- Chloe — Amelia shoulder bag
- chloe — Marcie Lizard Bag
- Christopher Kane — Jaguar-print clutch
- Comme Des Garcons — STAR EMBOSSED LEATHER ZIP-TOP POUCH
- Diane Von Furstenberg — 440 Crossbody
- DKNY — Saffiano Large Carryall Wallet
- Fendi — 2JOURS MEDIUM STRUCTURED LEATHER BAG
- Fleet Ilya — WOMEN’S BULLET CLUTCH
- Giorgio Armarni — Small Weekend Bag
- Giuseppe Zanotti — JEWELED NAPPA LEATHER CLUTCH
- Givenchy — Antigona Envelope Clutch
- Givenchy — Antigona Small Tote
- Givenchy — Givenchy Antigona Tote
- Jil Sander — Fine Envelope Leather Clutch
- Jil Sander — Large Matteotti Bag
- Jil Sander — Leather fold over clutch
- Jil Sander — LEATHER SHOULDER BAG
- Jil Sander — SMALL PILADE NAPPA LEATHER ROLLED CLUTCH
- JOSEPH — Zebra ponyskin tote
- Lanvin — Minaudière Box Clutch
- Lanvin — Minaudiere hammered metal clutch
- Lanvin — PRINTED PONYSKIN ZIPPED CLUTCH
- Maison Martin Margiela — 22 MEN’S BLACK LEATHER HOLDALL
- Maison Martin Margiela — Defile: Concave Contrast Panel Clutch
- Maison Martin Margiela — LARGE ROUND LEATHER SHOULDER BAG
- Marc by Marc Jacobs — Too Hot To Handle Mini Shopper
- Marc by Marc Jacobs X Liberty — WILTSHIRE LIBERTY PRINT PRETTY NYLON COSMETICS CASE
- Marc Jacobs — PATENT ALL-IN-ONE BAG
- Marni — Vitello Leather Clutch
- Mulberry — Lily mini leather shoulder bag
- Mulberry — Ted leather briefcase
- Rebecca Minkoff — Crossbody - Large Box
- Roberto Cavalli — Florence snake-print leather tote
- Rupert Sanderson — Two-toned leather shoulder bag
- Saint Laurent — Betty medium shoulder bag
- Saint Laurent — Small leather duffel bag
- Stella McCartney — Falabella metallic-linen clutch
- Valentino — Rockstud Lock Shoulder Bag
- AÃRK Collective — Classic Yolk Watch
- Alexander McQueen — Claw and marble skull cufflinks
- Alexander McQueen — Hologram skull cufflinks
- Alexander McQueen — Mini skull-print pocket square
- Alexander Wang — BLACK PRISMA LEATHER IPAD CASE
- Armarni — Jacquard Silk Tie
- balmain — Parrot Scarf
- Bill Amberg — Leather iPad® case
- Bowers & Wilkins — P3 mobile hi-fi over ear headphones
- Christian Louboutin — Alexis spike document holder
- DKNY — Saffiano Leather iPad Sleeve
- Dominique Lucas — Oxidised Silver Elephant Cufflinks
- Jack Spade — Suede Backpack
- Jenny Knott — 14 Carat Gold Cufflinks
- Jil Sander — LEATHER SHOULDER BAG
- Kenzo — FLOWER PRINT CARD HOLDER
- Komono — Fat Wizard speckled watch
- Lanvin — Tortoiseshell square-frame sunglasses
- Lavin — MEN’S PYTHON AND SNAKE CARD HOLDER
- Linda Farrow x Kris Van Assche — KVA13C1 FLIP LENS ROUND SUNGLASSES
- Maison Martin Margiela — 10 REFLECTIVE PAISLEY SCARF
- Maison Martin Margiela — 11 MEN’S CASTING DOUBLE BRASS RING
- Maison Martin Margiela — 11 MEN’S TWO TONE RING
- Maison Martin Margiela — 22 MEN’S BLACK LEATHER HOLDALL
- Maison Martin Margiela — 8 MEN’S LAMEX SQUARE SUNGLASSES
- Maison Martin Margiela — Curved half enamel inlay ring
- Marc by Marc Jacobs — MBM3236 Henry Silver Stainless Steel Unisex Watch
- Mismo — Ocean Grey Nylon MS Explorer Weekend Bag
- Missoni — Contrast Border Scarf
- Mulberry — Ted leather briefcase
- Nonnative — MEN’S WESTERN FLOWER RING
- Paul Smith — Interior Signature Stripe Billfold And Coin Wallet
- R.T.CO — Iora 77 Sunglasses
- Rake — Square end tie
- Ray-Ban — New Wayfarer Sunglasses
- Stella McCartney — SILVER SHAGGY DEER IPAD CASE
- Swarovski — Crystallium Watch
- TID — White No.1 Military Wristwatch
- Tonino Lamborghini — Men’s Black Stainless Steel Spyder Chrono Watch
- Tonino Lamborghini — Metropolitan - Stainless Steel Golden PVD Plated Men’s Watch
- Troubadour — LEATHER DAY BAG
- Valextra — Two-fold leather wallet
- Versace — Unisex Tokyo 42mm
- Want les essentiels — Beige O’Hare Canvas Bag
- Wongsam Design — Dinosaur Bone Igaunodon Oval Cufflinks
- Agraria — Lemon Verbena Gift Suite
- Alex Monroe — GOLD-PLATED FRITILLARY HOOK EARRINGS
- Alex Monroe — GOLD-PLATED PROWLING FOX RING
- Alexander McQueen — Bee crystal choker necklace
- Alexander McQueen — Flower applique knuckleduster clutch
- Anna Sheffield — WHITE GOLD TINY CRESCENT RING
- Atelier Poltrona Frau — Leather Jewellery Box
- Balmain — Eau d’Ivoire Eau de Toilette
- Christine J Brandt — Capsule Collection
- Diane Von Furstenberg — Braden scarf
- Herve Gambs — Fuchsia Amaryllis Bouquet
- Isabel Marant — BLACK GEM CLUSTER BEAD BRACELET
- Jean Paul Gautier — Classique Belle en Corset 20th Anniversary Edition Eau de Toilette
- Kenzo — FLOWER PRINT CARD HOLDER
- Lalique — Red Apple Perfume Bottle
- Lara Melchior — Bague II diamond & gold-plated ring
- Molton Brown — Patchouli & Saffron Candle with Exclusive Giles Deacon Snuff Lid
- NIKOS KOULIS — 18K Black Rhodium Paradise Peacock Earrings with Diamonds and Sapphires
- Roberto Cavalli — Zebra Tea Cup & Saucer - Set of 6
- Ruth Tomlinson — GOLD DOUBLE CLUSTER DIAMOND RING
- Susan Foster — Diamond slice & micro pave diamond necklace
- The Kooples — Printed silk scarf
- Tom Binns — TOM BINNS Electro necklace
- Tom Ford — Alexander teardrop-frame sunglasses
- Alexander McQueen — Claw and marble skull cufflinks
- Alexander McQueen — Hologram skull cufflinks
- Armarni — Jacquard Silk Tie
- Azzedine Alaïa — Laser-cut leather tote
- balmain — Parrot Scarf
- Bill Amberg — Leather iPad® case
- Bose — QuietComfort® 20i headphones
- Genesis Publications — The ‘Genesis Collection’
- Giorgio Armarni — Nuance eau de parfum
- HOY — Sa Calobra .004 2013 Road Bike
- Jenny Knott — 14 Carat Gold Cufflinks
- Lavin — MEN’S PYTHON AND SNAKE CARD HOLDER
- Linda Farrow x Kris Van Assche — KVA13C1 FLIP LENS ROUND SUNGLASSES
- Maison Francis Kurkdjian — AMYRIS HOMME EAU DE TOILETTE 70ML
- Maison Martin Margiela — Curved half enamel inlay ring
- Microsoft — Xbox One
- Nonnative — MEN’S WESTERN FLOWER RING
- Rake — Square end tie
- Roberto Cavalli — Monogram Gold Decanter
- Rokos — Rokos 0.75ml Decanter
- Style Engineered — Billart by Ed Saperia
- Swarovski — Crystallium Watch
- Tonino Lamborghini — Metropolitan - Stainless Steel Golden PVD Plated Men’s Watch
- Wongsam Design — Dinosaur Bone Igaunodon Oval Cufflinks
- 111 Skin — Celestial Black Diamond Night Cream
- Alexander McQueen — Manta cosmetics bag
- Balenciaga — Paris L’eau Rose Eau de Toilette
- Balmain — Eau d’Ivoire Eau de Toilette
- Carven — Carven Le Parfum
- Crème de la Mer — Limited-Edition World Oceans Day
- Diptyque — EAU MOHELI EAU DE TOILETTE
- Elemis — Limited Edition Pro-Collagen Marine Cream
- Elie Saab — Le Parfum Intense
- ESPA — LIFESTAGE NET8 SERUM
- Estée Lauder — Amber Mystique
- Gucci — Guilty Black Pour Femme Eau de Toilette
- Guerlain — Orchidee Imperial Treatment
- Hourglass — NO 28 LIP TREATMENT OIL
- Jean Paul Gautier — Classique Belle en Corset 20th Anniversary Edition Eau de Toilette
- La Prairie — Cellular Power Serum
- Lancome — Advanced Genifique
- Nioxin — DIABOOST TREATMENT
- Peccato Originale — INIEZIONE DI MORFINA PARFUM
- Robert Piguet — Knightsbridge De Robert Piguet
- Rodial — Bee Venom Eye, 30ml
- Sepai — Basic: Nutritive+ instant mask
- Show Beauty — Pure treatment oil 60ml
- Tom Ford — Sahara Noir eau de parfum spray 50ml
- Tom Ford — Summer Collection 2013 Skin Illuminator
- Touché By Flavien — Cell Regeneration Moisturiser
- Yves Saint Laurent — Forever Light Creator serum
- Anne Semonin — BALANCING APRICOT KERNEL OIL
- Anne Semonin — DHEANNE CREAM
- Christian Louboutin — Alexis spike document holder
- CZECH & SPEAKE — VETIVER COLOGNE
- Ermenegildo Zegna — Uomo Eau de Toilette Spray
- Giorgio Armarni — Nuance eau de parfum
- Maison Francis Kurkdjian — AMYRIS HOMME EAU DE TOILETTE 70ML
- Maison Francis Kurkdjian — OUD Cashmere Mood
- Mismo — Mustard Yellow MS Groom Wash Bag
- Nioxin — DIABOOST TREATMENT
- Peccato Originale — INIEZIONE DI MORFINA PARFUM
- Tom Ford — Private Blend Rive D’Ambre
- Agraria — Lemon Verbena Gift Suite
- Atelier Poltrona Frau — Leather Jewellery Box
- Christian Lacroix — Butterfly Parade Opalin Cushion
- Comme Des Garcons — COMME DES GARCONS SIX MAGAZINE VOL. 1- 8
- Dirk Wynants — Extremis Qrater Firepit
- DL & CO — Mini Apple and Pear Crystal Set
- Genesis Publications — The ‘Genesis Collection’
- Herve Gambs — Fuchsia Amaryllis Bouquet
- HOY — Sa Calobra .004 2013 Road Bike
- Jovoy Paris — QU’ON LEUR DONNE DE LA BRIOCHE SCENTED CANDLE WITH GLASS JAR
- Lalique — Red Apple Perfume Bottle
- Lee Broom — CRYSTAL BULB AND PENDANT
- LSA — Inza vase
- Missoni — Ozan cushion 60cm
- Molton Brown — Patchouli & Saffron Candle with Exclusive Giles Deacon Snuff Lid
- One World — Small glass cloche with rope handle
- Paul Blomkamp — WORLD EXCLUSIVE: LARGEST EVER MANDELA PORTRAIT
- Philips — 55” DesignLine 3D Smart LED TV
- Roberto Cavalli — Monogram Gold Decanter
- Roberto Cavalli — Zebra Tea Cup & Saucer - Set of 6
- Rokos — Rokos 0.75ml Decanter
- Sage by Heston Blumenthal — Barista Express coffee machine with built-in grinder
- Skitsch — Wood Table Lamp
- Style Engineered — Billart by Ed Saperia
- Alexander Wang — BLACK PRISMA LEATHER IPAD CASE
- Bill Amberg — Leather iPad® case
- Comme Des Garcons — COMME DES GARCONS SIX MAGAZINE VOL. 1- 8
- Dirk Wynants — Extremis Qrater Firepit
- DKNY — Saffiano Leather iPad Sleeve
- Genesis Publications — The ‘Genesis Collection’
- HOY — Sa Calobra .004 2013 Road Bike
- Microsoft — Xbox One
- Paul Blomkamp — WORLD EXCLUSIVE: LARGEST EVER MANDELA PORTRAIT
- Roberto Cavalli — Monogram Gold Decanter
- Rokos — Rokos 0.75ml Decanter
- Stella McCartney — SILVER SHAGGY DEER IPAD CASE
- Style Engineered — Billart by Ed Saperia
- BlackBerry — BlackBerry Q10 smartphone
- Bose — QuietComfort® 20i headphones
- Bowers & Wilkins — P3 mobile hi-fi over ear headphones
- Frends — LAYLA GOLD HEADPHONES
- Lee Broom — CRYSTAL BULB AND PENDANT
- Microsoft — Xbox One
- Philips — 55” DesignLine 3D Smart LED TV
- Sage by Heston Blumenthal — Barista Express coffee machine with built-in grinder
- Samsung — 85” Series 9 Ultra High Definition LED TV
- Sony — Xperia SP
- TomTom — RIDER
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- Experiences
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Launching soon
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- Exclusive Events
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We are constantly providing opportunities to attend exclusive events - invariable specially bespoke for our members.. These include pre-launch events for: restaurants, galleries. hotels, bars, and clubs; as well as entry to prestigious one-off events.
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- Gold Membership
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Enjoy the wonderful benefits of Gold Membership for £50.00
Gold Members receive the VeryFirstTo Know newsletter and alerts a day ahead of all other members. This means that you have first opportunity to buy products, and book events and venues.
There are also a number of events and products that are only available to Gold Members.
Gold Membership costs just £50.00 per year, Read More.
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About
INTRODUCING 
VeryFirstTo is an unprecedented service that enables individuals to be the first to know about, and have, newly launching luxury products and experiences.
Products
The most prestigious newly launching products are announced on VeryFirstTo and made available to our members. From tablets to watches, bags to cars, and jewellery to mobiles; you'll be the first to be informed, and have the opportunity to buy them.
Thanks to our special relationships with numerous brands and our rigorous research, we have the most comprehensive information and offerings of newly launching luxury items across a wide spectrum of products categories.
Experiences
We are constantly providing opportunities to attend exclusive events. These include launch events for: restaurants, galleries. hotels, bars, and clubs; as well as entry to prestigious one-off events.
We also provide the opportunity to attend newly launched: restaurants; galleries; plays, exhibitions and cultural events.
Curation
Our selection of items featured on the site will be inspired by the results of the VeryFirstTo Luxforecast - the luxury industry's quarterly survey of the most eagerly anticipated launches. The launches are judged by a panel of Connoisseurs comprising of respected influencers and arbiters of taste. The panel includes: Joan Burstein CBE (Co-founder of Browns); Gurinder Chadha OBE (Director and Producer); Professor Wendy Dagworthy (Royal College of Art’s Head of Fashion); Giles Deacon (Fashion Designer); Nadav Kander (Photographer); Sir John Hegarty (Founder. Creative. BBH); Luke Johnson (Chairman of Royal Society of Arts); Bip Ling (Blogger; presenter and DJ) and Michael Ward (Managing Director of Harrods).
The highest scoring luxury launches receive coveted VeryFirstTo Awards.
Results will be published January 2013.
VeryFirstTo Know
VeryFirstTo Know is our magazine which highlights many of the most exciting forthcoming luxury launches. It is an ongoing valuable source of information constantly updated on our site and regularly emailed to members.
